The Crossover: 50 Years of Hip Hop and Sports

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The Story

Fifty years ago in the Bronx, a new genre of music was born, the product of a people searching for their voice and the opportunity to be heard. For decades, the community was bound by the words of leaders like Martin Luther King and Malcolm X before their assassinations attempted to thwart the messaging. While their lives ended, the impact of their words never would, instead paving the way for others. Soon, athletes and entertainers would step to the microphone and boldly become the sound of a new generation and an inspiration to their people. When the world looked to silence them, the culture found a way to speak louder than ever before. From Muhammad Ali to Public Enemy, Jay-Z to Lebron James and beyond, the impact on sports has been indelible.

Production House

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